How do I optimize my About page for AEO?

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Your About page is the most under-optimized AEO surface on most sites. It's the page AI engines retrieve to answer "what is [brand]," "who founded [brand]," "where is [brand] based," and "how big is [brand]" — the canonical disambiguation queries that decide whether you're correctly identified at all. A well-built About page lifts brand-query citation share by 20–40% in Surfaced audits. The 9-element AEO-optimized About page: (1) **Lead with a 40–60 word declarative summary** that includes founding year, founders' names, headquarters city, and one-sentence category description. This block is what AI engines quote verbatim. (2) **Founder bios** with full names, prior roles, LinkedIn links, and brief credentials. (3) **Funding history** if applicable, with dated rounds and lead investors. (4) **Customer or user count** ("Used by 12,000+ teams across 80 countries") with year stamps. (5) **Awards, certifications, and press mentions** with outbound links to original sources. (6) **A timeline** of major milestones — engines retrieve dated bullets disproportionately. (7) **Organization schema in JSON-LD** with `legalName`, `foundingDate`, `founder`, `address`, `numberOfEmployees`, `award`, and rich `sameAs` linking to Wikipedia, Wikidata, LinkedIn, Crunchbase, GitHub, and other canonical profiles. (8) **A clear `dateModified` stamp** updated whenever facts change. (9) **Internal links** to product pages, methodology pages, and FAQ pages. Anti-pattern to avoid: corporate-copywriter prose ("We're passionate about innovation and customer obsession") with no concrete facts. AI engines retrieve facts, not vibes.