How do I get my brand cited by ChatGPT?

Getting cited by ChatGPT requires winning in two surfaces: ChatGPT Search (which runs live retrieval via Bing-powered web search) and ChatGPT's base model (which only cites brands present in its training data, currently through late 2024 for GPT-4o and rolling forward with each refresh). The first is addressable in weeks; the second takes 6–18 months of compounding entity work.

The 5-step framework: (1) Index your facts — publish a structured "About" page, FAQ page, and Organization schema so ChatGPT Search retrieves canonical data, not stale third-party summaries. (2) Pass the trust filter — ChatGPT Search prefers sources with strong domain authority (DR 50+), Wikipedia presence, and consistent NAP (name/address/phone) across the web. (3) Format for quotability — write 40–80 word answers in declarative voice, lead with the conclusion, include named statistics with year stamps. (4) Earn third-party citations — get mentioned on Reddit (especially relevant subreddits), Wikipedia, high-DR publications, and Wikidata. ChatGPT's retrieval pipeline reads these heavily. (5) Re-test weekly — citation share drifts as ChatGPT updates its index. Tools like Surfaced, Peec.ai, and Profound automate this.

Two underrated tactics: claim your Bing Webmaster Tools listing (ChatGPT Search is Bing-powered), and make sure your robots.txt doesn't block GPTBot, OAI-SearchBot, or ChatGPT-User unless you're intentionally opting out.