Can you optimize for Claude (Anthropic) search results?

Yes, with two caveats. Claude doesn't yet operate a consumer-facing search engine in the same form factor as ChatGPT Search or Perplexity — Claude is primarily an API-and-chat product, and its web-search tool (released to Claude.ai users in 2025) uses Brave Search as its primary retrieval backend. So "optimizing for Claude" means optimizing for the sources Claude retrieves, which in practice means optimizing for Brave Search and for the training-data corpora that Anthropic curates.

Three tactics that move Claude citation share: (1) Optimize for Brave Search — Brave indexes the open web with strong weight on canonical URLs, structured data, and HTTPS. Tactics that work for Bing largely work for Brave, with a slight bias toward independent and open-web sources over walled-garden content. (2) Build entity coverage on Wikipedia and Wikidata — Anthropic's training pipeline and retrieval system both lean on entity resolution; brands with strong sameAs coverage are disambiguated correctly far more often. (3) Publish technical and long-form content — Claude is disproportionately used by developers, researchers, and analysts, and its retrieval re-ranker visibly favors substantive, citation-rich long-form over thin SEO content.

Brett-built tip: Claude is also the model powering many AEO tools' content-generation features (Surfaced uses Anthropic's Sonnet for remediation generation), so the same patterns that make content good for Claude to retrieve also make it good for Claude to write about. The Claude-citation footprint is currently the smallest of the major engines by absolute volume but has the highest concentration of high-intent technical and B2B queries.