How do I edit Wikipedia for AEO without getting reverted?

Wikipedia is the highest-trust source AI engines retrieve from — every major engine over-indexes Wikipedia citations in answer synthesis. But Wikipedia is also one of the most aggressively patrolled platforms on the open web, with strict rules around notability (WP:N), neutral point of view (WP:NPOV), conflict of interest (WP:COI), and reliable sources (WP:RS). Promotional editing gets reverted within minutes and can earn you a topic ban.

The compliant Wikipedia AEO playbook: (1) Disclose your conflict of interest on your user page and on the article's talk page before editing — this is required by Wikipedia's Terms of Use for paid or affiliated editors and dramatically lowers revert risk. (2) Use the Articles for Creation (AfC) process for new articles rather than creating them directly in mainspace — reviewers will accept or improve it based on notability and sourcing. (3) Source every claim to independent, reliable secondary sources — Bloomberg, NYT, peer-reviewed journals, major trade publications. Press releases, your own blog, and Crunchbase do not count as reliable sources. (4) Write in encyclopedic tone — no superlatives, no marketing language, no "industry-leading," no founder quotes. (5) For existing articles, use the talk page to propose edits with citations and let neutral editors implement them — this almost always survives review.

Two AEO-specific moves that comply with policy: (1) Add accurate Wikidata properties first (see Q29). Wikidata is more permissive and Wikipedia editors often draw on it. (2) Become a legitimate contributor over 60–180 days by editing topics outside your conflict-of-interest area — accumulated edit history makes your COI-disclosed edits to your own area meaningfully more durable. Surfaced's entity-audit module flags Wikipedia and Wikidata gaps but never automates COI edits; that has to be human and disclosed.